According to PayNXT360, the loyalty market in South Korea is expected to grow by 15.1% annually, reaching US$1,770.9 million by 2025. The loyalty market in the country has experienced robust growth d...
According to PayNXT360, the loyalty market in South Korea is expected to grow by 15.1% annually, reaching US$1,770.9 million by 2025. The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 17.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.6% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$1,538.2 million to approximately US$2,848.2 million. Key Trends and Drivers The South Korean loyalty program market is shaped by strong digital platforms, payments-led engagement, and tightly integrated retail ecosystems. Loyalty functions as an embedded layer within everyday digital and commercial activity rather than as a standalone construct. Over the forecasting period, these dynamics are expected to deepen, with platform control, omnichannel execution, and disciplined data governance continuing to define how loyalty evolves in the country. 1) Consolidate loyalty within platform-led digital ecosystems • Loyalty programs in South Korea are increasingly organised around large digital platforms rather than individual retailers. Naver continues to embed Naver Pay membership benefits across shopping, content, and services, while Kakao integrates loyalty through Kakao Pay and KakaoTalk-linked commerce and subscriptions. • South Korea’s digital economy is platform-centric, with consumers spending significant time within a small number of apps. Ecommerce, content, payments, and messaging are tightly linked, making ecosystem-based loyalty more effective than standalone schemes. • Platform-led loyalty is expected to intensify, with loyalty functioning as a retention and cross-service engagement layer rather than a separate rewards program. 2) Embed loyalty into payments and financial services usage • Payments-linked loyalty remains a core feature of the market. Kakao Pay and Naver Pay continue to link rewards, points, and benefits to everyday transactions, bill payments, and online purchases. • High digital payment adoption and low friction in switching payment methods mean differentiation increasingly comes from loyalty-linked benefits rather than transaction functionality. Financial platforms use loyalty to encourage habitual usage and deepen wallet preference. • Payments-led loyalty is expected to remain structurally important, with tighter alignment between rewards and profitable transaction behaviour. 3) Expand retailer-led loyalty through omnichannel integration • Major retailers continue to operate loyalty programs that span online and offline formats. Lotte Group and Shinsegae Group integrate loyalty across department stores, supermarkets, and ecommerce platforms, linking in-store purchases with app-based engagement. • South Korea’s retail sector is highly competitive, with consumers moving fluidly between physical stores and online channels. Retailers use loyalty to maintain continuity of customer identity and engagement across formats. • Omnichannel loyalty execution is expected to deepen, with greater focus on unified customer profiles and consistent benefits across channels. 4) Shift loyalty value toward membership benefits and access • Loyalty programs are increasingly structured around membership-style benefits rather than simple points accumulation. Subscription-linked benefits, priority access, and bundled services are becoming more prominent, particularly in ecommerce and content-linked ecosystems such as those operated by Naver and Kakao. • South Korean consumers are accustomed to subscription-based digital services, and platforms are leveraging this behaviour to position loyalty as an ongoing membership relationship rather than a transactional reward mechanism. • Membership-led loyalty is expected to expand, with clearer differentiation between free participation and paid or tiered benefit structures. 5) Maintain strong focus on data governance and consent-led engagement • Loyalty programs continue to emphasise structured consent and controlled use of customer data, reflecting regulatory expectations under South Korea’s data protection framework. Platforms and retailers are cautious in how personalisation and cross-service data sharing are implemented. • Regulatory scrutiny and consumer awareness around data usage shape how loyalty programs are designed, particularly when loyalty spans multiple services within an ecosystem. • Data governance will remain a defining constraint and design factor, favouring operators with established compliance capabilities and clear customer communication. Competition is structured in the South Korean loyalty program market The South Korean loyalty program market is competitive but highly concentrated, shaped by platform-led ecosystems and strong retail conglomerates. Competition centres on ecosystem reach, integration depth, and compliance capability rather than on the proliferation of new programs. Over the forecasting period, competitive dynamics are expected to further favour platforms that can extend loyalty across multiple daily-use services while operating within tightening regulatory constraints, leaving limited room for standalone or lightly integrated loyalty models. 1) Competition is anchored in platform dominance rather than standalone loyalty schemes The South Korean loyalty market is highly competitive but structurally consolidated around a small number of digital platforms. Loyalty is not treated as an independent layer; instead, it is embedded into ecosystems that already control commerce, payments, messaging, and content. This limits the viability of independent loyalty programs and raises barriers for new consumer-facing entrants without scale or daily engagement touchpoints. Competitive intensity is therefore expressed through ecosystem depth and integration breadth rather than through the number of programs in the market. 2) Digital platforms set the competitive benchmark for loyalty execution The competitive landscape is led by platform operators such as Naver and Kakao, which embed loyalty across payments, ecommerce, content, and subscriptions. Kakao Pay and Naver Pay integrate rewards directly into transaction flows, reinforcing habitual usage. These players compete by expanding the number of use cases in which loyalty is relevant, rather than by competing on reward mechanics. Their control over user identity and data makes displacement by smaller programs unlikely. 3) Retail conglomerates compete through closed-loop omnichannel ecosystems Large retail groups remain important but operate within more constrained competitive space. Lotte Group and Shinsegae Group continue to run group-wide loyalty programs spanning department stores, supermarkets, duty-free, and ecommerce. These programs compete on consistency across online and offline channels rather than on ecosystem breadth. Compared with platform-led loyalty, retailer programs are more closed-loop and focused on driving repeat spend within owned formats. 4) New entrants focus on enablement and vertical use cases rather than scale New competitive entry in South Korea is concentrated at the infrastructure and vertical-solution layer. Loyalty technology providers, fintechs, and commerce enablers are offering modular capabilities such as offer management, membership tools, or targeted rewards integrated into existing platforms or retailer apps. These entrants do not directly challenge platform incumbents but increase competitive pressure on execution quality, speed of deployment, and partner integration. 5) Loyalty-related partnerships target sector expansion In the past 12 months, partnership activity in South Korea’s loyalty ecosystem has focused on sector-specific integrations rather than full ecosystem mergers. For example, Naver Pay expanded loyalty-linked rewards across retail and lifestyle categories by partnering with smaller merchants and app-based commerce services. Similarly, Kakao Mobility introduced mobility-based rewards tied to the broader Kakao ecosystem, but maintained platform-level control. 6) Regulatory developments are shaping competitive behaviour and entry barriers The June 2024 amendments to South Korea’s Personal Information Protection Act introduced stricter controls on how platforms collect and use behavioural data for loyalty and personalisation. Loyalty operators must now demonstrate granular consent collection, stricter purpose limitation, and greater audit transparency, particularly when loyalty programs span retail, payments, and content. Larger platforms like Kakao, Naver, and Shinhan Card have been able to absorb these requirements through dedicated compliance infrastructure. In contrast, newer or smaller entrants face rising operational barriers, particularly if they rely on cross-platform data sharing to personalise rewards or offers. This report provides a detailed data-centric analysis of the loyalty industry in South Korea, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in South Korea, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • South Korea Retail Sector Market Context -- South Korea Retail Industry Market Size, 2021-2030 -- South Korea Ecommerce Market Size, 2021-2030 -- South Korea POS Market Size Trend Analysis, 2021-2030 • South Korea Loyalty Spend Market Size and Growth Dynamics -- South Korea Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- South Korea Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- South Korea Loyalty Spend Share by Functional Domains, 2021-2030 -- South Korea Loyalty Spend by Loyalty Schemes, 2021-2030 -- South Korea Loyalty Spend by Loyalty Platforms, 2021-2030 • South Korea Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • South Korea Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • South Korea Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • South Korea Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • South Korea Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • South Korea Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • South Korea Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • South Korea Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • South Korea Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • South Korea Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • South Korea Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • South Korea Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • South Korea Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • South Korea Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • South Korea Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • South Korea Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics. • Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats). • Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views. • Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking. • Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset. • Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf). • Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. • Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. South Korea Retail Sector Market Size Trend Analysis 2.1 South Korea Retail Industry Market Size, 2021-2030 2.2 South Korea Ecommerce Market Size, 2021-2030 2.3 South Korea POS Market Size Trend Analysis, 2021-2030 3. South Korea Loyalty Spend Market Size and Future Growth Dynamics 3.1 South Korea Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 South Korea Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 South Korea Loyalty Spend Share by Functional Domains, 2021-2030 3.4 South Korea Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 South Korea Loyalty Spend by Loyalty Platforms, 2021-2030 4. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 South Korea Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 South Korea Spend by Point-based Loyalty Program, 2021-2030 4.3 South Korea Spend by Tiered Loyalty Program, 2021-2030 4.4 South Korea Spend by Mission-driven Loyalty Program, 2021-2030 4.5 South Korea Spend by Spend-based Loyalty Program, 2021-2030 4.6 South Korea Spend by Gaming Loyalty Program, 2021-2030 4.7 South Korea Spend by Free Perks Loyalty Program, 2021-2030 4.8 South Korea Spend by Subscription Loyalty Program, 2021-2030 4.9 South Korea Spend by Community Loyalty Program, 2021-2030 4.10 South Korea Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 South Korea Spend by Paid Loyalty Program, 2021-2030 4.12 South Korea Spend by Cashback Loyalty Program, 2021-2030 5. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 South Korea Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 South Korea Loyalty Spend by In-Store, 2021-2030 5.3 South Korea Loyalty Spend by Online, 2021-2030 5.4 South Korea Loyalty Spend by Mobile, 2021-2030 6. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 South Korea Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 South Korea Loyalty Spend by Seller Driven, 2021-2030 6.3 South Korea Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 South Korea Loyalty Spend by Other Segment, 2021-2030 7. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 South Korea Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 South Korea Loyalty Schemes Spend in Retail, 2021-2030 7.3 South Korea Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 South Korea Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 South Korea Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 South Korea Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 South Korea Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 South Korea Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 South Korea Loyalty Schemes Spend in Other, 2021-2030 8. South Korea Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 South Korea Online Loyalty Spend in Retail Segment, 2021-2030 8.2 South Korea Online Loyalty Spend in Financial Services, 2021-2030 8.3 South Korea Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 South Korea Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 South Korea Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 South Korea Online Loyalty Spend in Telecoms, 2021-2030 8.7 South Korea Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 South Korea Online Loyalty Spend in Other Segment, 2021-2030 9. South Korea In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 South Korea In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 South Korea In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 South Korea In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 South Korea In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 South Korea In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 South Korea In-store Loyalty Spend in Other Sector, 2021-2030 10. South Korea Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 South Korea Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 South Korea Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 South Korea Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 South Korea Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 South Korea Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 South Korea Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 South Korea Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 South Korea Mobile App Loyalty Spend in Other Segment, 2021-2030 11. South Korea Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 South Korea Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 South Korea Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 South Korea Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 South Korea Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 South Korea Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 South Korea Loyalty Retail Schemes Spend by Other, 2021-2030 12. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 South Korea Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 South Korea Loyalty Spend by Card Based Access, 2021-2030 12.3 South Korea Loyalty Spend by Digital Access, 2021-2030 13. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 South Korea Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 South Korea Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 South Korea Loyalty Spend by B2C Consumers, 2021-2030 14. South Korea Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 South Korea Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 South Korea Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 South Korea Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 South Korea Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. South Korea Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 South Korea Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 South Korea Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. South Korea Loyalty Spend Share by use of AI, 2021-2030 16.1 South Korea Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 South Korea Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. South Korea Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 South Korea Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 South Korea Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 South Korea Loyalty Software Platform Spend by Management Platform, 2021-2030 18. South Korea Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 South Korea Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 South Korea Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 South Korea Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. South Korea Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 South Korea Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 South Korea Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 South Korea Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. South Korea Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 South Korea Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 South Korea Loyalty Spend by Software, 2021-2030 20.3 South Korea Loyalty Spend by Services, 2021-2030 21. South Korea Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 South Korea Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 South Korea Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 South Korea Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. South Korea Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 South Korea Loyalty Spend Share by Age Group, 2025 22.2 South Korea Loyalty Spend Share by Income Level, 2025 22.3 South Korea Loyalty Spend Share by Gender, 2025 23. South Korea Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 South Korea Primary Loyalty Motivation Split Analysis, 2025 23.2 South Korea Loyalty Program Breakage Rate Analysis, 2025 23.3 South Korea Loyalty Program Enrollment Channel Mix Analysis, 2025 23.4 South Korea Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: South Korea Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: South Korea Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: South Korea POS Market Size (US$ Billion), 2021-2030 Table 4: South Korea Total Loyalty Spend (US$ Million), 2021-2030 Table 5: South Korea Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: South Korea Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: South Korea Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: South Korea Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: South Korea Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: South Korea Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: South Korea Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: South Korea Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: South Korea Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: South Korea Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: South Korea Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: South Korea Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: South Korea Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: South Korea Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: South Korea Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: South Korea Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: South Korea Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: South Korea Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: South Korea Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: South Korea Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: South Korea Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: South Korea Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: South Korea Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: South Korea Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: South Korea Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: South Korea Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: South Korea Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: South Korea Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: South Korea Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: South Korea Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: South Korea Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: South Korea Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: South Korea Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: South Korea Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: South Korea Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: South Korea In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: South Korea In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: South Korea In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: South Korea In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: South Korea In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: South Korea In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: South Korea Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: South Korea Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: South Korea Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: South Korea Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: South Korea Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: South Korea Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: South Korea Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: South Korea Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: South Korea Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: South Korea Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: South Korea Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: South Korea Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: South Korea Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: South Korea Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: South Korea Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: South Korea Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: South Korea Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: South Korea Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: South Korea Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: South Korea Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: South Korea Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: South Korea Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: South Korea Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: South Korea Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: South Korea Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: South Korea Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: South Korea Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: South Korea Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: South Korea Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: South Korea Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: South Korea Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: South Korea Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: South Korea Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: South Korea Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Korea Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: South Korea Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: South Korea POS Market Size (US$ Billion), 2021-2030 Figure 5: South Korea Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: South Korea Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: South Korea Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: South Korea Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: South Korea Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: South Korea Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: South Korea Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: South Korea Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: South Korea Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: South Korea Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: South Korea Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: South Korea Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: South Korea Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: South Korea Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: South Korea Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: South Korea Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: South Korea Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: South Korea Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: South Korea Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: South Korea Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: South Korea Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: South Korea Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: South Korea Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: South Korea Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: South Korea Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: South Korea Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: South Korea Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: South Korea Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: South Korea Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: South Korea Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: South Korea Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: South Korea Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: South Korea Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: South Korea Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: South Korea Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: South Korea Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: South Korea Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: South Korea Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: South Korea Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: South Korea Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: South Korea Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: South Korea Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: South Korea Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: South Korea In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: South Korea In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: South Korea In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: South Korea In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: South Korea In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: South Korea In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: South Korea In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: South Korea Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: South Korea Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: South Korea Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: South Korea Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: South Korea Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: South Korea Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: South Korea Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: South Korea Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: South Korea Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: South Korea Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: South Korea Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: South Korea Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: South Korea Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: South Korea Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: South Korea Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: South Korea Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: South Korea Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: South Korea Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: South Korea Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: South Korea Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: South Korea Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: South Korea Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: South Korea Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: South Korea Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: South Korea Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: South Korea Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: South Korea Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: South Korea Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: South Korea Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: South Korea Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: South Korea Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: South Korea Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: South Korea Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: South Korea Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: South Korea Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: South Korea Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: South Korea Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: South Korea Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: South Korea Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: South Korea Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: South Korea Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: South Korea Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: South Korea Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: South Korea Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: South Korea Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: South Korea Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: South Korea Loyalty Spend Share by Age Group (%), 2025 Figure 102: South Korea Loyalty Spend Share by Income Level (%), 2025 Figure 103: South Korea Loyalty Spend Share by Gender (%), 2025 Figure 104: South Korea Primary Loyalty Motivation Split Analysis (%), 2025 Figure 105: South Korea Loyalty Program Breakage Rate Analysis (%), 2025 Figure 106: South Korea Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 107: South Korea Embedded Loyalty Penetration by Channel (%), 2025
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